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“IMAGINE WHAT’S NEXT” FORD ASEAN – RETAIL – 2015

“IMAGINE WHAT’S NEXT” Retail print campaign in ASEAN – Thailand, Vietnam, Malaysia and Philippines – 2015

Creative Direction, Art Direction, Graphic design and Illustration: Roberto Gamero

Agency: GTB

Client: Ford

Sometimes the agency gives me the chance to produce an entire campaign as I want and this is a good example of it. This brief was purely old school print ads for magazines and since I’m illustrator from the heart I came up with this visual approach inspired by the “pencil VS camera” a creative trend online. The idea was to fantasize about what car features do by juxtaposing drawings towards the cars. Was a small budget production that came up pretty cool and I was so lucky to get the chance to integrate my pencil drawings on it.