about me


Xponja is the artistic name of Roberto Gamero, born in Toledo (Spain) in 1977. He worked in Spain, The Netherlands and now in China. With many years of experience on illustration, animation, graphic design, branding, motion graphics, video jockey and above all Art Direction.



2001: European Media Master of Arts (EMMA) at University of Visual Arts and Design, Utrecht. Delivered by the University of Portsmouth, UK.

2000: Degree in Visual Communication, Enschede University of Arts. The Netherlands

1998: Degree at the Spanish Art Academy UCCLM

Experience working on creative projects for companies in China, Europe and Middle East, for brands like Ford, Honda, Mazda, Volkswagen, Dubai Islamic Bank, Emirates NBD, Cisco, Adidas, Lane Crawford… Working for international agencies like JWT, Grey, Dentsu, Ogilvy, Wunderman, TD-Berlin, Springtime and the whole WPP group. Came to China for working in several projects at the Shanghai Expo in 2010. Is currently working as Digital Art Director in Blue Hive having the Ford account in all Asia Pacific area.

10 years of working experience, busy with interactive projects, creating concepts, develop storyboards, illustrations, graphic design, web, animation and motion graphics. 5 years of experience working with architects in branding retails projects and advertising. Also experience with live video mixing for events and art exhibitions. A life producing a huge amount of multidisciplinary highly creative works. Committed with what is cool, with a huge visual culture, being aware of urban trends, working on events related with culture, art, music, fashion, magazines, festivals and universities.

CHINA: Ford, Volkswagen, Lane Crawford, Cisco, Veolia, CCR-CSR, Save the Children, Cofco, NavInfo, SME Helpdesk-EU, Nutrifarm, Shanghai Expo 2010 – Colombia Pavilion – Sweedish Pavilion, Migas, True Run Media, Kunlun, Vegaga, No Go Die.

MIDDLE EAST: Emirates NBD, Dubai Islamic Bank, Al Khaliji, OCC Othaim.

EUROPE: Honda, Mazda, Pans&Company, Estudio Mariscal, Antena 3, Neptuno Films, Credit Andorra, Julia, Caja Canarias.


– Produce creative. Brainstorming sessions, comps, designs and artworks.
– Develop presentation materials, participate in client presentations.
– Create and maintain design style guides, visual standards, and brand assets.
– Responsible for work and for daily team management.
– High skilled hand drawing, illustration, storyboards and character design.
– Graphic Design for web and for print, Animation and motion graphics.
– Very interested in above-the-line experience projects.


Curriculum Vitae